CITY BIKES

T-SHIRT DESIGN / COLLATERAL

Bicycle tires are expensive. I found this out when I was trying to replace my mountain bike tires with street tires. I was shocked to find the price was almost as much as I pay for car tires. I went home and devised a plan to barter with the shop — three t-shirt designs for a pair of tires.

The line was something the store owner would say when he sold a customer a new bike and sent them on their way.