CITY BIKES

T-SHIRT DESIGN / COLLATERAL

Bicycle tires are expensive. I found this out when I was trying to replace my mountain bike tires with street tires. Shocked to find the price was almost as much as I pay for car tires, I went home and devised a plan to barter with the shop — three t-shirt designs for a pair of tires.

Waiting in the shop, I overheard the store owner repeat a message every time he sold a customer a new bike or product. That was the moment I knew we were onto something special.