LAUNCH EVENT / COLLATERAL
Healthy Harbor came to us with the idea of the first-ever Floatilla event to take place in Baltimore's Inner Harbor. Their goal: Clean the water of the Inner Harbor to be "In it to swim it by 2020".
Our solution was to package the event as a big neighborhood festival — something fun and inviting, and for everyone. The hand-crafted approach give the event a personable, approachable feel, staying true to the character of Baltimore. The event was highly attended and city officials championed it a success, promising resources to help clean up the harbor. The event is currently in its 3rd year and going strong.