Our challenge was to bring back to life a beloved brand and channel. While paying homage to the past, we delivered an aesthetic that has a nod to the future. We built a brand mark that transcends time and class. It fits right at home in Monte Carlo, or on a poster for Le Mans, from the dunes of the Baja 1000 to the tracks of NASCAR, this mark is made to last. It’s masculine, strong, looks sleek and precise, but also made for endurance and off-road. The duel pedals, one for speed and one for vision, help balance the mark and combine together to form a distinct, recognizable brand mark.