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WORLD PUP

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WORLD PUP

ONLINE EXPERIENCE, DIGITAL, SOCIAL

This online experience combines two seemingly unrelated subjects — World Cup soccer and puppies. Fans vote in a bracket-style format determining which dog breed is the world's best.

Research highlights this super-cute, over-the-top World Pup is to date, Animal Planet's highest-ever online user engagement experience generating over 1.6 million page views.

 
 
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