GOLD RUSH / MAD MAX
ON-AIR, DIGITAL, SOCIAL 360 CAMPAIGN
Gold Rush meets Mad Max. Characters stay true to who they are, but we dial up the drama in a post-apocalyptic desert backdrop to deliver on the concept that there is a limited supply of gold out there, and everyone wants it for themselves.
BTS
CAPTURING A MOMENT IN TIME
I’ll never forget this shoot. 110° heat, blasting sand and the relentless sun.
Both cast and crew were fantastic, doing whatever was needed to lock in the shot.
Love how this image captures these 3 hardcore, blue-collar, manly, gold diggers
being “pampered” with umbrellas, makeup, technology and water.
