SCIENCE CHANNEL REBRAND
360 CAMPAIGN, DIGITAL, SOCIAL, ON-AIR TASTER VIDEO
Our challenge was to position the brand as a more youthful, approachable, platform agnostic destination. Research showed us that younger audiences were consuming most of their science online. Armed with the insight, we set out to craft a network experience that blurred the lines between linear TV and the internet.
As the network that is everything science, we wanted to communicate our enthusiasm and excitement around the subject — we did so with a voice that geeked out with our audience not at them.
:15 ON-AIR BRAIN TEASERS AND KNOWLEDGE BOMBS
In an effort to keep the breaks between programming just as interesting as the content, we created teasers and mind-bending games making it more of a challenge for viewers to disengage with the brand.
PRINT / KEY ART
SOCIAL PLAN OF ATTACK