RACING EXTINCTION
VR, DIGITAL, SOCIAL, PRINT, GLOBAL INITIATIVE LAUNCH EVENT
Conceived, designed and launched Discovery's global initiative campaign to help save our planet's wildlife from extinction. VR, digital and social 360 campaigns partnered with high-profile influencer events alerted audiences to the worldwide premiere of Racing Extinction while the secondary, larger message prompted viewers and fans to commit to our #StartWith1Thing global initiative.
The vibrant animal collage celebrates the natural beauty of these wild creatures and the harmonious influence they bring to our world.
